Library Technology Reports (vol. 55, no. 2), "Mastering Mobile through Social Media: Creating Engaging Content on Instagram and Snapchat," by Paige Alfonzo

In this issue of Library Technology Reports, Paige Alfonzo explores the ways libraries can maximize their presence on Instagram and/or Snapchat, paying special attention to the transitory world of Instagram and Snapchat Stories. She starts with a mini-case study based on interviews she conducted with 11 standout library professionals who are using the aforementioned platforms in very effective ways. She then builds upon these ideas to bring you a series of practical ideas, tools, and resources you can implement to enhance your library’s content on these primarily mobile applications. This report can be used by individuals at any stage of the marketing process from considering if your library is ready for Snapchat and/or Instagram to finding new ways to craft fresh content on your established account(s). Currently used by many librarians to tap into the exclusive world of the teen to young adult crowd, Instagram and Snapchat provide a unique and valuable communicative avenue to reach these demographics. The intention of this report is to provide you with considerations for platform management and offer new ideas and concepts to get your creative juices flowing.