Chapter 3. Snapchat in the Library

Abstract

Chapter 3 of Library Technology Reports (vol. 55, no. 2), "Snapchat in the Library"

In chapter 3 of Library Technology Reports (vol. 55, no. 2), “Mastering Mobile through Social Media: Creating Engaging Content on Instagram and Snapchat,” Alfonzo introduces Snapchat and offers tools and content recommendations that library professionals can utilize. She begins the chapter by taking you through a brief history and explanation of Snapchat, then discusses methods for optimization, introduces useful navigational features, outlines a series of content marketing ideas, and concludes with a discussion of analytics. While this chapter is specific to Snapchat, many of the underlying ideas can be utilized on Instagram as well as other social media platforms.