Chapter 5. Additional Resources

Additional Resources on Library Marketing

Dempsey, Kathy. The Accidental Library Marketer. Medford, NJ: Information Today, 2009.

———. Libraries Are Essential (blog). https://www.librariesareessential.com/.

Enis, Matt. “Marketing Platforms | Product Spotlight.” Library Journal, May 5, 2021. https://www.libraryjournal.com/?detailStory=Marketing-Platforms-Product-Spotlight.

Johnson, Jenny. “A Fresh Look at Public Library Marketing.” OCLC Next (blog), August 7, 2018. https://blog.oclc.org/next/a-fresh-look-at-public-library-marketing/.

Kitchener Public Library and Waterloo Public Library. “Request for Proposal for a Library Management System for Kitchener Public Library and Waterloo Public Library.” Procurement document, May 15, 2017. https://librarytechnology.org/procurement/item.pl?id=134. The RFP was written to serve both Kitchener and Waterloo libraries for their integrated library system. It is an early example of a library seeking patron engagement capabilities as an essential component of its technical infrastructure.

OCLC. US Public Libraries: Marketing and Communications Landscape. Dublin, OH: OCLC, 2018. https://www.oclc.org/content/dam/research/publications/2018/216084_2018_Public_Library_Marketing_Report.pdf.

Public Library Association. “Marketing Strategies.” https://www.ala.org/pla/resources/tools/public-relations-marketing/marketing-strategies. Most resources listed date from 2016–17.

Santa Cruz Grand Jury Report. Patron Privacy at Santa Cruz Public Libraries: Trust and Transparency in the Age of Data Analytics. June 24, 2019. https://www.documentcloud.org/documents/6176228-Santa-Cruz-Public-Libraries-Grand-Jury-2019-Report.html.

York, Jessica A. “Grand Jury: Santa Cruz Libraries Should Better Protect Patron Privacy.” Santa Cruz Sentinel, June 30, 2019. https://www.santacruzsentinel.com/2019/06/30/grand-jury-santa-cruz-libraries-should-better-protect-patron-privacy/.

Related Articles by the Author

Breeding, Marshall. “Innovative Interfaces Introduces Vega.” Smart Libraries Newsletter 41, no. 3 (2021): 2–5. https://librarytechnology.org/document/26218.

———. “OCLC to Launch a New Product for US Public Libraries.” Smart Libraries Newsletter 38, no. 4 (2018): 2–4. https://librarytechnology.org/document/23500.

———. “Smarter Libraries through Technology: Customer Relationship Management.” Smart Libraries Newsletter 38, no. 2 (2018): 1–3. https://librarytechnology.org/document/23336.

———. “Smarter Libraries through Technology: Engagement Technologies for Public Libraries.” Smart Libraries Newsletter 41, no. 3 (2021): 1–2. https://librarytechnology.org/document/26217.

———. “Smarter Libraries through Technology: Ethical Analytics.” Smart Libraries Newsletter 41, no. 5 (2021): 1–4. https://librarytechnology.org/document/26224.

———. “Social Media Disconnect: Considering the Role of Social Media in Library Marketing Strategies.” Computers in Libraries 41, no. 8 (2021): 9–11. https://www.infotoday.com/cilmag/oct21/Breeding--Social-Media-Disconnect.shtml.