Chapter 1. Getting the Best Google Analytics Data for Your Library

Tabatha Farney

Abstract


Chapter 1 of Library Technology Reports (vol. 52, no. 7), “Google Analytics and Google Tag Manager”

Focuses on three features considered essential for optimizing Google Analytics’ data collection: spam filters, event tracking, and conversions.


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References


Paul Muret, “Happy 10th Birthday, Google Analytics!” Google Analytics Solutions blog, November 12, 2015, http://analytics.blogspot.com/2015/11/happy-10th-birthday-google-analytics.html.

Matt McGee, “As Google Analytics Turns 10, We Ask: How Many Websites Use It?” MarketingLand, November 12, 2015, http://marketingland.com/as-google-analytics-turns-10-we-ask-how-many-websites-use-it-151892.

Himanshu Sharma, “Geek Guide to Removing Referrer Spam in Google Analytics,” OptimizeSmart, accessed March 15, 2016, https://www.optimizesmart.com/geek-guide-removing-referrer-spam-google-analytics.

LunaMetrics, “About Regular Expressions,” Google Analytics Help, last updated March 8, 2008, https://support.google.com/analytics/answer/1034324?hl=en.

“Event Tracking,” Google Developers, last updated March 3, 2016, https://developers.google.com/analytics/devguides/collection/analyticsjs/events.


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