Chapter 1. Getting the Best Google Analytics Data for Your Library

Tabatha Farney


Chapter 1 of Library Technology Reports (vol. 52, no. 7), “Google Analytics and Google Tag Manager”

Focuses on three features considered essential for optimizing Google Analytics’ data collection: spam filters, event tracking, and conversions.

Full Text:



Paul Muret, “Happy 10th Birthday, Google Analytics!” Google Analytics Solutions blog, November 12, 2015,

Matt McGee, “As Google Analytics Turns 10, We Ask: How Many Websites Use It?” MarketingLand, November 12, 2015,

Himanshu Sharma, “Geek Guide to Removing Referrer Spam in Google Analytics,” OptimizeSmart, accessed March 15, 2016,

LunaMetrics, “About Regular Expressions,” Google Analytics Help, last updated March 8, 2008,

“Event Tracking,” Google Developers, last updated March 3, 2016,


  • There are currently no refbacks.

Published by ALA TechSource, an imprint of the American Library Association.
Copyright Statement | ALA Privacy Policy