Chapter 5: Best Practices for Working in a Virtual Team Environment | |
Michelle Boule | |
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Abstract |
“We have tools that make connecting and working with others easier, cheaper, and faster than ever.” — “Changing the Way We Work,” Library Technology Reports 44:1, Chapter 2 The way of work in the Information Age continues to be commuted by the Internet. The interconnected, collaborative functionality the World Wide Web provides, when implemented and utilized, can help individuals, as well as working groups, achieve greater flexibility and productivity, reports Michelle Boule, the author of the first issue of Library Technology Reports in 2008. A social sciences librarian and technology trainer, Michelle Boule (Univ. of Houston) examines how technology—which in Boule's report is defined as “any tool that can be used to communicate and collaborate over the Internet”—can and has impacted libraries in her issue “Changing the Way We Work.” The Future of Library Work Committees, task forces, and small working groups—all common ways to assign projects, divide work, and produce results in libraries—can benefit from “technology-enhanced work.” In her issue of Library Technology Reports, Boule reports on technology-enhanced work from several library or library-related projects, including:
In addition, Boule looks at the other technology-enhanced work projects/software: Material Digital Libraries Pathway (MatDL); MyHamilton; and Scriblio. This issue of Library Technology Reports also delineates technology-enhanced tools, such as Web conferencing, instant messaging, and project-management tools, and it lists specific tools and “widgets” in widespread use (AOL Instant Messager [AIM], Yahoo Messenger, Google Talk, Meebo, Trillian, etc.) In “Changing the Way We Work,” Boule also provides best practice tips for working in a virtual team environment as well as a list of selected references that provide additional research and analysis about technology-enhanced work in libraries. About the Author Michelle Boule's love of information and libraries started at a very young age. After she received a B.A. in English with minors in women's studies and anthropology from Texas A&M in 2001, her love of reading eventually led her to the library profession. Michelle completed her master's in library science at Texas Woman's University. It was in graduate school that a fascination with technology and information-seeking behaviors took hold. Michelle is a social sciences librarian at the University of Houston. During her day job, she maintains the Ethnic Studies collections, teaches classes, answers questions, does technology training, and works with students and faculty. Though technology is not a formal part of her job, she lives much of her life online. Michelle is very involved with LITA, the Library Information Technology Association; serves on BIGWIG, the IG that maintains LITA Blog (http://litablog.org); was part of the ALA Emerging Leader Program in 2007; and is always looking for ways to do new and innovative things within ALA. Michelle was a part of planning team of the very successful Five Weeks to a Social Library program (www.sociallibraries.com/course), a free, grassroots course that allows librarians to learn about social software and libraries. She writes and speaks about technology and education in libraries. Michelle can be found online in various places and maintains her own writing space at A Wandering Eyre (http://wanderingeyre.com). She has been an online gamer and all-around geek librarian for a very long time. Michelle believes that e-learning and Web 2.0 tools are the way of the future and that libraries can survive only by adapting to an online environment. |
These practices are not limited to teams that are completely virtual. This set of practices and guidelines can be applied to both completely virtual teams and blended teams. The guidelines are broken down into three main sections: organizational practices, team leadership, and team practices.
The most robust tool with every possible widget imaginable is not always the best choice. You may need only a simple program for the job. Choose the tool that gets the job done with as small a learning curve for your employees as possible. A smart lady once told me to never use a shotgun when a water pistol will do. Sometimes, all we need is a little water.
Expecting a very small group of people to build a knowledge base is not a terrible idea, but it will take longer, will require more effort, and may have some holes. When using technology for this purpose, consider ways you could use the technology to partner with others whom the knowledge may also help. For instance, are there other libraries in your area that might be willing to help create a knowledge base if the subject was local history or genealogy?
Teams that have a variety of tools to choose from and implement the tools wisely are more successful and work together better than teams that have only one tool at their disposal.2 It is important that an organization offer its working groups a set of options that work well together. Teams that can choose what is best for them will be more empowered and will, in the end, be happier and produce better work.
Organizations that encourage experimentation empower their employees, and this environment produces better teams and better team products.3 Teams, in addition to having many choices, should be free to experiment and bring new tools into the organizations if the tools meet the needs of the team. Experimentation is more about trust than anything else. If employees know that their employer trusts them enough to make good decisions about the tools they use to complete the job, then their work product will show the empowerment they feel.
Once the early adopters have used a new tool, the organization can use them to teach and empower others in their working groups. Early adopters can be great cheerleaders for many changes in an organization, not just technological ones.
The teachers will know they are trusted, and the staff who are learning will know that employees at all levels are valued for their knowledge and experimentation. Studies have shown that organizations in which knowledge is shared across the organization, not simply from top to bottom, have more successful virtual teams than those in which it is not.5
Tech support can come in many forms. If you are unable to have a supportive in-house IT department, then knowing which of your employees can act as a knowledge base for certain tools is important. If your employees are experimenting and using different tools, the organization needs to be able to support them in their tool usage.
Virtual teams need someone to be the facilitator and driving force behind the team's work.7 Someone must be responsible for making sure that team practices are followed, team members stay engaged, and deadlines are met.
Virtual work can cause stress and isolation, but familiarity with the tools or good coaching and mentoring will increase overall satisfaction.8 A team leader needs to be aware of the satisfaction levels of the team. A good leader will be able to encourage team members and mentor them when issues arise. A team member who is more satisfied will be more engaged and productive.
Groups with a strong leader who gives positive feedback and acts as the group's cheerleader are more fruitful and efficient.9 Receiving positive feedback also helps group members to feel appreciated.
A group leader can foster team identification and community through online group activities, mentoring, and goal tracking. Leaders who engage their team members as a group have an easier time keeping their teams on track and are more successful in achieving their goals.10 Team leaders should remind the team often of what their goals are and how the team has decided to achieve those goals. Informal communication methods, such as IM, can create a relaxed environment in which team members can get to know one another in a natural way. If group members share things about themselves in the course of a normal conversation, this creates a more realistic reflection of how people learn about each other in real life. A team leader can encourage these types of interactions by allowing the team members to be personable and themselves, even during the discussion of the group's work.
Not all tools work for every person. A good leader will recognize, for example, which employees respond best to a phone call, e-mail, time lines, or IM.
Teams that have a sense of identity and perform better have an open communication structure. High-performing online teams share less declarative and procedural info and do more synthesis.12 Declarative and procedural information do not require much discussion or interaction. They are merely a sharing of existing facts without application. For instance, procedural information may include a description of a work flow process, but synthesis would go a step further and discuss meanings, implications, and areas for change in the process. A successful team will discuss the deeper layers of topics, do more synthesis, and are less likely to spend large amounts of time on rote information, declarative and procedural information.
This means that the online work environment of a team should be one in which the members feel comfortable engaging in challenging discussions about their work. Team members feel more satisfaction when discovery and creation occur than when information is merely exchanged.13 Team members can foster this environment by starting conversations themselves and being open to the new ideas shared by their teammates.
Not only is it important for organizations to encourage experimentation with technology, but teams that experiment with technology are likely to more efficient and have a better work product.14 Teams that feel comfortable seeking out alternative solutions will be more creative and participate in more discovery-seeking behavior. Discovery-seeking behavior can be defined as behavior that is exploratory and seeks answers to questions by testing different ideas and theories. Discovery seeking moves beyond the face value of challenges and looks into motivations of things. You could think of this as the scientific method version of group work, with a hypothesis, procedure, and outcome. A group that engages in discovery-seeking behavior will reason out theories and idea with each other until they find the right solution to their problem or challenge. This process creates an environment that is open and empowering and continually creates new ideas.
This means that the team members have routines that they all follow. For instance, each team member checks into the team's project management site five times a week or checks the message board every day for new conversation activity. Teams that know they can rely on each other to get the job done will have more cohesiveness and be more efficient. It might be beneficial for the team leader to express a loose set of expectations, especially at the beginning of the team's work, to help the team create good practices. These good practices will soon be routine for the team, but the team leader and team members can all help to keep each other accountable to the team's shared expectations.
It is essential that team members stay engaged in the process. Members who frequently check in with the team will be more committed and efficient. Frequent check-ins also increase accountability among team members.
“Contextualization richness” is more important than media richness, especially when a team is performing nonroutine tasks.17 This means, for example, that creating a webcast for your group without providing context for the information does the group little or no good. When presenting information to a group, the team member should always take into account the type of information to be shared. The context and type should drive the tool choices, not the other way around. This also supports the idea that simple tools are sometimes the best ones for the job. If a team needs to have a conversation about an issue, it may be more beneficial to use a lower-tech meeting option, such as IM, than the more sophisticated Web conferencing tools at their disposal. IM, though informal and low-tech, provides the opportunity for equal discussion between all parties involved, where a webcast is the pushing out of information from one person to the group.
Virtual teams and teams that do much of their work online need to have clearly defined goals and boundaries in order to be successful.18 Not only do goals increase group identity, but goals will also increase job efficiency. Many project management tools have built-in systems for goals and to-do items that can be assigned to specific team members. Proper utilization of these tools can help team members stay on task and accountable to their team and themselves.
It is more than the leader's job to support and encourage team members. Successful teams are composed of individuals who empower one another to do great work. Team members can encourage each other by giving positive feedback, creating a supportive space for discussion, and being accountable to their group's goals and deadlines.
Notes
1. | Descanctis, Gerardine; Fayard, Anne-Laure; Roach, Michael; Jiang, Lu. “Learning in Online Forums,”European Management Journal 2003 October;21(5):565–577. |
2. | Ibid. |
3. | Beise, Catherine M..; Niederman, Fred; Mattord, Herb. “IT Project Managers' Perceptions and Use of Virtual Team Technologies,”Information Resources Management Journal 2004 October;17(4):73–88. |
4. | Ibid. |
5. | Ibid. |
6. | Ibid. |
7. | Descanctis, Fayard, Roach, and Jiang, “Learning in Online Forums.” |
8. | Lee-Kelley, Liz. “Locus of Control and Attitudes to Working in Virtual Teams,”International Journal of Project Management 2006;24:234–243. |
9. | Sivunen, Anu. “Strengthening Identification with the Team in Virtual Teams: The Leaders' Perspective,”Group Decision and Negotiation 2006;15:345–366. |
10. | Ibid. |
11. | Beise, Niederman, Herb Mattord, “IT Project Managers' Perceptions and Use of Virtual Team Technologies.” |
12. | Descanctis, Fayard, Roach, and Jiang, “Learning in Online Forums.” |
13. | David L. Paul, “Collaborative Activities in Virtual Settings: A Knowledge Management Perspective of Telemedicine,” Journal of Management Information Systems 22, no. 4 (Spring 2006): 143–176. |
14. | Descanctis, Fayard, Roach, and Jiang, “Learning in Online Forums.” |
15. | Ibid. |
16. | Ibid. |
17. | Majchrzak, Ann; Malhorta, Arvind; John, Richard. “Perceived Individual Collaboration Know-How Development Through Information Technology-Enabled Contextualization: Evidence from Distributed Teams,”Information Systems Research 2005 March;16(1):9–27. |
18. | Descanctis, Fayard, Roach, and Jiang, “Learning in Online Forums.” |
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