Introduction to Social Media Optimization: Setting the Foundation for Building Community

Abstract

Social media optimization (SMO) is a programmatic strategy for building and engaging community. By following this series of interrelated principles for creating and sharing content through social networks, the library can become an active voice in a thriving community. With SMO, your library’s unique personality emerges on social networks, resulting in robust community interactions. The introduction to Library Technology Reports (vol. 52, no. 8), “Social Media Optimization: Principles for Building and Engaging Community,” outlines the principles of SMO and details a sustainable model for building and engaging community through social networks.