Chapter 7. Measuring the Success of Your Social Media Presence with Google Analytics
Abstract
Chapter 7 of Library Technology Reports (vol. 52, no. 7), “Google Analytics and Google Tag Manager”
As a complement to the metrics provided by Facebook, Twitter, and other social media platforms, Google Analytics will show how much traffic these platforms drive to your website and what those users do on your website. Chapter 7 of Library Technology Reports (vol. 52, no. 7), “Google Analytics and Google Tag Manager,” discusses the benefits of using campaign URLs to measure the success of your social media marketing.
References
David Lee King, “Analytics, Goals, and Strategy for Social Media,” Library Technology Reports 51, no. 1 (January 2015): 26–32.
Mark, “Understanding Direct Traffic in Google Analytics,” Megalytic Blog, April 14, 2015, https://megalytic.com/blog/understanding-direct-traffic-in-google-analytics.
Andrew Nguyen, “Finally . . . Some Clarity: Best Practices for UTM Parameters,” Pipeline Marketing Blog, Bizible, March 23, 2015, www.bizible.com/blog/best-practices-utm-parameters-tagging-urls.
“Google Analytics Events,” Google Tag Manager Help, accessed March 15, 2016, https://support.google.com/tagmanager/answer/6106716?hl=en.
Refbacks
- There are currently no refbacks.
Published by ALA TechSource, an imprint of the American Library Association.
Copyright Statement | ALA Privacy Policy