Chapter 2. Using Google Tag Manager in Your Library
Abstract
Chapter 2 of Library Technology Reports (vol. 52, no. 7), “Google Analytics and Google Tag Manager”
Google Tag Manager (GTM) simplifies several custom tracking options, such as event tracking. It is a separate platform from Google Analytics and uses a tag-based system to tell Google Analytics what data gets tracked and how. Chapter 2 of Library Technology Reports (vol. 52, no. 7), “Google Analytics and Google Tag Manager,” introduces GTM and explains how to implement it.
References
Laura Holmes, “Digital Marketing Made (Much) Easier: Introducing Google Tag Manager,” Google Analytics Solutions blog, October 1, 2012, http://analytics.blogspot.com/2012/10/google-tag-manager.html.
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Justin Boyle, “Where Should the Google Tag Manager Snippet be Placed?” LunaMetrics, December 12, 2014, www.lunametrics.com/blog/2014/12/12/google-tag-manager-snippet-placement.
“Unit 2, Lesson 2: Set Up a GA Property Variable,” Google Analytics Academy, accessed February 29, 2016, https://analyticsacademy.withgoogle.com/course05/unit?unit=2&lesson=2.
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Robin Steif, Regular Expressions for Google Analytics (Pittsburgh, PA: LunaMetrics, 2010), www.lunametrics.com/regex-book/Regular-Expressions-Google-Analytics.pdf.
“Variables,” Google Tag Manager Help, accessed February 29, 2016, https://support.google.com/tagmanager/answer/6106899?hl=en.
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