Chapter 6. Creating an Effective Online Presence

Abstract

All too often, when I look at a library’s website, what I see resembles the following:

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Praesent nisl odio, suscipit quis imperdiet et, dignissim ut augue. Sed adipiscing rutrum porta. Ut a erat sit amet nisl posuere tincidunt. Nam eu nulla arcu, vitae congue enim. In lacinia mollis hendrerit. Nullam urna turpis, iaculis ut iaculis aliquam, congue in lacus. Etiam varius facilisis erat sit amet euismod. Morbi id gravida ipsum. Integer posuere felis sit amet lorem bibendum nec ornare ipsum tempor.

Got that? Me neither. And it wasn’t just because it was written in fake Lorem Ipsum Latin.