Chapter 2. Key Technologies with Implications for Privacy: Encryption, Analytics, and Advertising Tracking

Abstract

In chapter 2 of Library Technology Reports (vol. 55, no. 7), “Protecting Privacy on Library Websites: Critical Technologies and Implementation Trends,” Marshall Breeding covers the key technologies to ensure your website is securely encrypted. This chapter discusses the importance of HTTPS protocol for encryption, the dangers of using HTTP, information on how you can get HTTPS added to your website, and the challenges of moving to HTTPS. The chapter also explores best privacy practices when working with third-party analytics, social networking sites, and other tools that you may integrate into your website.