Chapter 5. Principle 5: Measure Use and Encourage Reuse
Abstract
Chapter 5 of Library Technology Reports (vol. 52, no. 8), “Social Media Optimization: Principles for Building and Engaging Community”
Discusses Principle 5: measure use and encourage reuse. Measuring use recognizes that users want to share, repost, and embed resources into multiple social networks and that libraries can utilize a combination of quantitative and qualitative methods to measure the use of content. Libraries can furthermore encourage reuse by developing a culture of sharing and reuse in the community. The application of this principle can help create a self-sustaining community of engaged users who regularly use the library and its spaces, services, and collections.
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