Chapter 6. Implementing Google Analytics for a Consortial Digital Repository

Greg Vogl, Yongli Zhou, Daniel Draper, Mark Shelstad

Abstract


Chapter 6 of Library Technology Reports (vol. 52, no. 7), “Google Analytics and Google Tag Manager”

Through a few advanced features, Google Analytics via Google Tag Manager will gather statistics that show how users access and navigate a digital repository website. Chapter 6 of Library Technology Reports (vol. 52, no. 7), “Google Analytics and Google Tag Manager,” presents a case study of the Digital Collections of Colorado, a consortium project.


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References


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