Chapter 4. Customizing Google Analytics for the Library Catalog or Discovery Service
Abstract
Chapter 4 of Library Technology Reports (vol. 52, no. 7), “Google Analytics and Google Tag Manager”
Adding Google Analytics to a library catalog or discovery service can enhance the system’s built-in usage reporting and help you evaluate the platforms. Chapter 4 of Library Technology Reports (vol. 52, no. 7), “Google Analytics and Google Tag Manager,” shows how to implement these tools using examples from ProQuest’s Summon and Innovative Interface’s Sierra.
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