Chapter 3. Improving Google Analytics for Journal Search and Link Resolver Tools

Tabatha Farney


Chapter 3 of Library Technology Reports (vol. 52, no. 7), “Google Analytics and Google Tag Manager”

Shows how to use Google Tag Manager and Google Analytics to track usage in journal search and link resolvers. Looking at these distinct tools together will show how users interact with them and potentially reveal problems in the search process or the effectiveness of the link resolver.

Full Text:



“Quick Start Guide,” Google Tag Manager, accessed February 29, 2016,

“About Events,” Google Analytics Help, accessed February 29, 2016,

Chris Berkley, “How to Track Site Searches with No Results Using Tag Manager,” DragonSearch blog, June 10, 2015,

“Reference,” Google Tag Manager for Web Tracking, accessed March 17, 2016,

“Google Tag Manager Fundamentals,” Google Analytics Academy, accessed February 29, 2016,


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