Chapter 2. Exposing Content on the Web
Abstract
Chapter 2 of Library Technology Reports (vol. 52, no. 5), “Improving Web Visibility: Into the Hands of Readers”
Discusses the basic mechanics of Google’s search engine. It presents Google’s best practices as communicated to web designers for getting website pages indexed and describes how the Knowledge Card draws from Semantic Web practices.
References
Google, “How Search Works: Crawling & Indexing,” accessed February 11, 2016, https://www.google.com/insidesearch/howsearchworks/crawling-indexing.html.
Richard Wallis (Independent Structured Web Data Consultant), interviewed by Ted Fons by Skype, 23 October, 2015.
Ioannis Papadakis, Konstantinos Kyprianos, and Michalis Stefanidakis, “Linked Data URIs and Libraries: The Story So Far,” D-Lib Magazine 21, no. 5/6 (May/June 2015), http://dx.doi.org/10.1045/may2015-papadakis.
Kenning Arlitsch and Patrick O’Brien, “Establishing Semantic Identity for Accurate Representation on the Web” (presentation, Coalition for Networked Information Fall 2014 Membership Meeting, Washington, DC, December 8–9, 2014).
Danny Sullivan, “Once Deemed Evil, Google Now Embraces ‘Paid Inclusion,’” Marketing Land, May 30, 2012, http://marketingland.com/once-deemed-evil-google-now-embraces-paid-inclusion-13138.
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