Chapter 5: Analytics, Goals, and Strategy for Social Media

David Lee King


An effective social media channel needs to have goals and strategies to meet those goals. Chapter 5 of Library Technology Reports (vol. 51, no. 1), “Managing Your Library’s Social Media Channels,” discusses two types of goals: goals for the social media channel itself, and ways to use a social media channel to meet the larger strategic plans of the library. The chapter also provides an in-depth look at social media analytics: the types of analytics available for each social media channel and ideas on how best to use those analytics to provide insights.

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Brian Boland, “Organic Reach on Facebook: Your Questions Answered,” Facebook for Business. June 5, 2014, accessed July 18, 2014,


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