Chapter 1: Why Use Social Media

David Lee King


Chapter 1 of Library Technology Reports (vol. 51, no. 1), “Managing Your Library’s Social Media Channels,” provides reasons why a library should use social media to communicate with customers. Current social media trends are discussed.

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“World Wide Web,” Wikipedia, accessed July 17, 2014,

Shea Bennett, “67% of Americans Use Social Media (with One in Six Active on Twitter) [STUDY],” mediabistro, April 2, 2014, accessed August 12, 2014,

Aaron Smith, “6 New Facts about Facebook,” Pew Research Center, February 3, 2014, accessed August 12, 2014,

Amy Mitchell and Emily Guskin, “Twitter News Consumers: Young, Mobile and Educated,” Pew Research Journalism Project, November 4, 2013, accessed August 12, 2014,


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