Chapter 5: Statistics

David Lee King


Chapter 5 of Library Technology Reports (vol. 48, no. 6) “Running the Digital Branch: Guidelines for Operating the Library Website” by David Lee King focuses on statistics: analytics, insights, numbers, charts and graphs, and data. The author shares statistics that are tracked for his digital branch and for social media; he also shares reasons for tracking those statistics. The chapter discusses how analytics help meet library goals. Tools for tracking statistics are described.

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