Chapter 2: Mobile Consumer Behavior

Bohyun Kim

Abstract


Although it is a common assumption that mobile users are distracted and want to perform only simple tasks on the go, this is more myth than reality. Chapter 2 of
Library Technology Reports
(vol. 49, no. 6) “The Library Mobile Experience: Practices and User Expectations” discusses how mobile devices are frequently used at home and often for a longer period of time than just a few minutes in a hurry. More and more mobile users expect to do just about everything on mobile, and there is already a significant and growing number of cell-mostly Internet users. Mobile device users also overwhelmingly prefer native apps to web apps in their media consumption.


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