Chapter 7: Data Reviewing and Sharing

Tabatha Farney, Nina McHale

Abstract


Google Analytics does an excellent job in collecting and reporting data, but how can libraries get the necessary data out of the tool and into the hands of the people that need it? Chapter 7 of Library Technology Reports (vol. 49, no. 4) “Maximizing Google Analytics: Six High-Impact Practices” explores Google Analytics data exporting options and provides reasons why libraries should be interested in regularly exporting/sharing their data.


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