Chapter 5: Event Tracking

Tabatha Farney, Nina McHale

Abstract


One of the biggest drawbacks to Google Analytics is its inability to track all data from a website seamlessly. An essential high-impact practice is for libraries to monitor as much, if not all, of the clicks a website receives by implementing event tracking. Chapter 5 of Library Technology Reports (vol. 49, no. 4) “Maximizing Google Analytics: Six High-Impact Practices” introduces how to successfully implement event tracking and suggests the data libraries should track that Google Analytics does not track by default.


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