Chapter 3: How to Connect with and Communicate with Customers

Abstract

Setting up a social media channel is easy, but connecting with customers using that channel can be tricky. Chapter 3 of Library Technology Reports (vol. 51, no. 1), “Managing Your Library’s Social Media Channels,” provides tips and tricks on how to connect and communicate with customers using social media. Included is information on how to create connections, how to start and continue conversations, and how to effectively share library news using social media.