Introduction
Abstract
In the last few years, many people have written about setting up social media channels and using them to market and promote an organization, a business, or a brand. There are even books, articles, and blog posts about how to use social media for libraries. However, there has not been much written about the process of managing social media channels for libraries, setting goals and strategy for those channels, and measuring the success of efforts using social media in a library setting.
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