Amplify Your Impact: Trickery as Marketing Strategy
Abstract
Sometimes a little subterfuge is necessary to get patrons to think outside the box of what they normally expect from a library. By using different lures, sometimes in disguise, libraries can introduce new patrons to resources and services they had no idea the library could offer. We know we have tons to offer our patrons—we just have to be a little creative in order to make them realize it! Mallory Arents from Darien Library in Darien, Connecticut gives us several great ideas on how to do that.—Editors
References
Marcia Warner et al., “So You Want to Be a Director?” (presentation, PLA 2016 Conference, Denver, April 5, 2016).
“Wise Owls Pub Quiz,” Lethridge Public Library, accessed June 8, 2016, www.lethlib.ca/program/wise-owls-pub-quiz.
Megan Cottrell, “Storytime for the Spectrum: Libraries Add Services for Children with Autism,” American Libraries, March 1, 2016, https://americanlibrariesmagazine.org/2016/03/01/sensory-storytime-spectrum-libraries-add-services-for-children-with-autism.
“Ferguson Library Director Gets Standing Ovation at ALA 2015 Midwinter Meeting,” Libraries Transform, American Library Association, accessed June 8, 2016, www.ala.org/transforminglibraries/libraries-transforming-communities/blog/ferguson-library-director-gets-standing-ovation-ala-2015.
DOI: https://doi.org/10.5860/rusq.56n1.23
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