Chapter 3. Principle 3: Reward Engagement

Abstract

Chapter 3 of Library Technology Reports (vol. 52, no. 8), “Social Media Optimization: Principles for Building and Engaging Community”

Discusses Principle 3: reward engagement. The principle of rewarding engagement involves actively monitoring community interactions on social media and recognizing and rewarding users who engage with library content. We can listen to users by monitoring community conversation through library mentions, use of hashtags and geotags, and references to information needs. By showing personality and the human side of the library, we can generate goodwill and engagement in our community.