Amplify Your Impact: Sharing Stories of the Library Marketing Mix

Abstract

Hello RUSQ readers! As the new marketing column editor, I wanted to take this time to introduce myself and provide insight into the kinds of submissions we will be looking for to offer our readership. I have been a professional librarian and information specialist for more than 20 years now, with experience in public, academic, and special libraries—including the Library of Congress. I currently serve as the business librarian and copyright specialist at the University of North Texas, and in May I graduated with my master’s in business administration. With my recent degree and knowledge in hand, I hope to bring new and exciting work happening in libraries across the nation within the realm of marketing. Often, we think of marketing as only promotion, but there’s much more to it than just that.