Management: A Cursory Marketing Analysis of Faculty Book Ordering

Stephen K. Johnson

Abstract


Library liaisons can have full plates, as they juggle instruction, outreach, and collection development responsibilities in their work with academic departments. A challenge of these roles can be engaging faculty as partners. In this column, Stephen K. Johnson describes his effort to enlist faculty in the book-ordering process. He explains the creative approach he took and the results derived—along with why it matters.—Editor

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DOI: https://doi.org/10.5860/rusq.58.3.7039

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