Amplify Your Impact: My Body is Ready: Best Practices for Using Memes on Library Social Media

Andy Woodworth

Abstract


In this column, librarian and social media consultant Andy Woodworth gives an unexpected approach toward library social media strategy with the use of memes. Part whimsical and part informative, memes have the unique potential to go viral on the internet, thus introducing your library’s brand to a much wider audience.—Editor


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References


Aaron Mak, “Here Are Some of the Social Media Posts That Russia Used to Meddle in the 2016 Election,” Slate, November 1, 2017, http://www.slate.com/articles/technology/technology/2017/11/here_are_the_facebook_posts_russia_used_to_meddle_in_the_2016_election.html.

Jenna Scarbrough, “Where Does the Word ‘Meme’ Come From?,” Mentalfloss, July 1, 2017, http://mentalfloss.com/article/61843/what-is-a-meme.

Eileen Brown, “The Maths behind the Memes: Why We Share on Social Media,” ZDNet, July 25, 2017, https://www.zdnet.com/article/the-maths-behind-the-memes-why-we-share-on-social-media/.

Nicki Lisa Cole, “What Makes Memes So Catchy?,” ThoughtCo., December 28, 2017, https://www.thoughtco.com/science-of-memes-4147457.

Alex Yok, “Marketing Memes: Do They Work?,” Sprout Blog, November 24, 2015, https://sproutsocial.com/insights/marketing-memes/.

“Grandma Finds the Internet,” Know Your Meme, last updated May 20, 2014, https://knowyourmeme.com/memes/grandma-finds-the-internet.

“Shia LeBeouf’s Intense Motivational Speech / Just Do It,” Know Your Meme, last updated November 12, 2015, https://knowyourmeme.com/memes/shia-labeouf-s-intense-motivational-speech-just-do-it.




DOI: http://dx.doi.org/10.5860/rusq.58.2.6928

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