Book Review: Law & Advertising: A Guide to Current Legal Issues, 4th ed.

Dana M. Lucisano

Abstract


What is or is not permissible in terms of advertising your product or service? I found this book to be highly readable, as though I was sitting in an audience listening to this highly experienced advertising professional walk me through the legal terrain, often injecting anecdotes about accounts he worked on. He breaks the subject down according to hot-button issues, things like what you need to do to substantiate your claim that this mousetrap kills fifty mice per minute or what the risks are when you make comparisons to competitors’ products.


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DOI: http://dx.doi.org/10.5860/rusq.57.2.6545

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