Amplify Your Impact: Marketing Libraries Is a Team Effort

Caitlin Cowart

Abstract


While some libraries struggle with the whole idea of embracing marketing, and others do it piecemeal off the side of their desks, San Antonio Public Library has dedicated an entire team to their marketing and communications. Read on to see how this unique arrangement works, and for some of the innovative ideas these non-librarians have brought to the library world.—Editors


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DOI: http://dx.doi.org/10.5860/rusq.56.4.240

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