Book Review: The Librarian’s Nitty-Gritty Guide to Content Marketing

Lara Cummings

Abstract


The Librarian’s Nitty-Gritty Guide to Content Marketing is a must-read for every librarian or library considering creating or revamping a marketing or social media plan. At a time when many librarians still consider simply posting a comment to their library’s Facebook page or Twitter feed to be “advertising for a program,” this guide provides excellent advice.


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DOI: https://doi.org/10.5860/rusq.56n3.213a

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