Amplify Your Impact: Trickery as Marketing Strategy

Mallory Arents

Abstract


Sometimes a little subterfuge is necessary to get patrons to think outside the box of what they normally expect from a library. By using different lures, sometimes in disguise, libraries can introduce new patrons to resources and services they had no idea the library could offer. We know we have tons to offer our patrons—we just have to be a little creative in order to make them realize it! Mallory Arents from Darien Library in Darien, Connecticut gives us several great ideas on how to do that.—Editors


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References


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DOI: http://dx.doi.org/10.5860/rusq.56n1.23

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