Amplify Your Impact: We Share Great Stuff: Marketing Content at the Edmonton Public Library

Tina Thomas

Abstract


Even though libraries don’t “sell” things for money, we still want customers “buying” into us by using our materials and services. In this column, Tina Thomas shows how merchandising and following the lead of for-profit businesses has increased circulation at the Edmonton Public Library.—Editors

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References


OCLC, OCLC Perceptions of Libraries 2010: Context and Community (Dublin, OH: OCLC, 2011), 38, www.oclc.org/content/dam/oclc/reports/2010perceptions/2010perceptions_all.pdf.

R. David Lankes, Professor and Dean’s Scholar for New Librarianship Syracuse University iSchool, “The Bad, The Good and The Great,” http://vimeo.com/84272541.

Seth Godin, “The Problem with Hit Radio,” This is Seth’s Blog, May 28, 2014. http://sethgodin.typepad.com/seths_blog/2014/05/the-problem-with-hit-radio.html.

Seth Godin, “Search vs Discovery,” This is Seth’s Blog, April 5, 2014, http://sethgodin.typepad.com/seths_blog/2014/04/search-vs-discovery.html.




DOI: http://dx.doi.org/10.5860/rusq.55n3.210

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