Amplify Your Impact: Marketing to Faculty in an Academic Library

Nicole Eva


Marketing a library needs to take into account the various stakeholders within the constituency. Often, academic libraries focus on students as their main "target market," but it is important not to overlook faculty members as important patrons and allies. The needs of faculty are very different from those of students, as are the messages and the communication avenues. This article discusses various ideas on how to engage faculty with the library.

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Linda Reeves et al., “Faculty Outreach: A Win-Win Proposition,” Reference Librarian 39, no. 82 (2003): 57–68.

Laura E. England and Rebecca J. Pasco, “Information Literacy: Making It Real!,” Community & Junior College Libraries 12, no. 3 (2004): 67–72.

Don Dickenson and Denver Colorado State Library, “How Academic Libraries Help Faculty Teach and Students Learn: The 2005 Colorado Academic Library Impact Study,” (2006),

Claire McGuinness, “What Faculty Think: Exploring the Barriers to Information Literacy Development in Undergraduate Education,” Journal of Academic Librarianship 32, no. 6 (2006): 573–82.

Jennifer Bonnet, Barbara Alvarez, and Sigrid Anderson Cordell, “Let’s Get This Party Started: Celebrating Faculty Authors in the Library,” College & Research Libraries News 75, no. 10 (2014): 550–53, 559.



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