Amplify Your Impact: Taking Stock of Your Institution's Marketing Efforts

Abstract

Just as librarians weed their collections to make sure materials are relevant, up-to-date, and in good condition, they should also weed their marketing efforts. The first step is to take stock of marketing plans both physical and digital, and the second step is to decide which efforts command more time and which deserve less. This article introduces librarians to the process of taking stock of a marketing plan.—Editors