Value Added: Book Covers Provide Additional Impetus for Academic Library Patrons to Check Out Books

Abstract

Publishers attract readers to books and inform them about the books’ contents by adding information to the books’ covers. In many academic libraries, the dust jackets of cloth-bound books are discarded. This study was a physical inventory of 1,319 recently published books in an academic library, and comparison of circulation statistics between different cover types. By every measure, books with publisher-supplied information on the cover circulated at a higher rate than books with plain covers. The implications of our findings for collection management are discussed.